VistaPrint and Dementia Australia’s Memory Maker initiative has raised over $10,000 to support people impacted by dementia and the carers who support them. There are currently 433,300 Australians living with dementia, with an estimated 1.7 million people involved in their care.

The Memory Maker collection was developed to promote reminiscence therapy, which uses photos, music and familiar objects to help people reflect on their memories and connect with those around them. VistaPrint and Dementia Australia invited Australians to create personalised Memory Maker photo gifts such as photobooks, framed prints, mugs, magnets and cushions to spark memories and meaningful connections. 

VistaPrint research found that 76% of Australians who use visual prompts with loved ones living with dementia see a positive emotional reaction, while 68% say these prompts strengthen their bond.

Reflecting on the initiative, Marcus Marchant, CEO of VistaPrint Australia, said:“Memory Maker was created to raise awareness and help people living with dementia rediscover special moments and stay connected with those closest to them. Seeing so many Australians embrace the idea has been incredibly moving. Dementia touches countless families, including our own, and we’re proud to have played a small part in helping them hold onto and share their memories.”

Professor Tanya Buchanan, CEO of Dementia Australia, said:“We’re so grateful to everyone who supported Memory Maker and helped raise funds for people living with dementia, their families and carers. Every initiative that sparks conversation or understanding makes a difference, and this one reminded us just how powerful a small moment of connection can be.”

All funds raised through the Memory Maker collection have been donated to Dementia Australia to support people living with dementia, their families and carers.